This was on a delivery truck downtown. It seems that the heated bottle of VitaSoy (soy milk) has KO'd our unfortunate snowman friend, and is now inexorably and painfully melting him (and wearing a toasty scarf just to rub it in too). Not sure what Frosty did to deserve such a cruel fate; he certainly looks friendly enough, what with his bowtie and matching tasseled hat and mittens. Indeed, he has that shocked expression of the double-crossed character in a thriller, one who's just been shot by in the back by his trusted partner - after he got too close the the truth.

Frosty: "Vita... buddy... why....?"

VitaSoy: "You just couldn't leave well enough alone, could you Frosty?"

Tags: disturbing mascots, mascots, funny, oddity, bizarre, advertising