'Black as Hell, Strong as Death' vs. 'Espresso Yourself!'
19/12/09 20:48 Filed in: Super English
Force
The stairs leading to a new cafe in the GOD ('Goods
Of Desire' - more on this in another post) store in
Causeway Bay. Love the line - coffee should be
black as hell, strong as death (anyone who knows
me personally is aware of my penchant for strong joe
- 'chewable coffee' as I call it). Definitely the
kind gritty urban cafe I'd like to visit. But then
they totally ruin the effect the next step up -
be a coffee drinking individual - espresso
yourself! It seems the copywriter was worried
that he'd gone too far with strong as death
etc. and then wildly overcompensated;
espresso yourself! seems better suited for a
coffee, potpourri, & scrapbooking shop in
Indiana, specializing in delightful 'flavored
coffees' like Hazelnutty...
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