Sep 2011
The Old Banana Eating, Bible Thumping Screaming Eagle Motif
21/09/11 07:23 Filed in: Disturbing
Mascots
Truly bizarre marketing. Security software(?)
packaging that features the now ubiquitous
‘anthropomorphic banana eating, bible thumping
screaming eagle’ motif. How many times are marketing
gurus going to trot this old cliche’ out? Seriously,
you can’t use it for just anything.
Hackneyed imagery doesn’t sell product gentlemen,
quality does...
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We Promise! We Will Take Care of Your Stomach!
16/09/11 15:03 Filed in: Super English
Force |
Disturbing
Mascots
A bizarre ad for the ‘Food Forum’ restaurants on the
top floors of Times Square in Causeway Bay. It seems
a slate of chefs is reassuring their throng of
devoted fans that they’ve got their backs, or rather
stomachs. Odd that the stadium is filled almost
entirely with Americans, but who knows, maybe this is
from the ‘Food Forum Chefs’ recent world tour. Of
course, we’ve heard such statements from the chefs
before, like when they promised to protect social
security and stop bank foreclosures. At least this in
one area they can claim expertise. Still, four master
chefs for a million people seems a stretch; one can
only hope that they’re adept at doubling, or rather
millioning their recipes...
Truffle Pig
13/09/11 07:41 Filed in: Super English
Force
A candy bar(?) for sale in HK. More proof that Asian
marketers don’t have a monopoly on poor branding.
Honestly who would want to buy this? The inference of
course is that you are either A) eating a truffled
pork candy bar, or B) you are a truffle pig. Even if
you like truffles, and know how they’re gathered
(highly prized pigs trained to smell out the
underground delicacy), this seems like a bad idea.
Nobody wants to think of themselves as a pig, period.
Or would be flattered by the comparision. Hey, how
about Hazelnut Swine? Now that would sell like
hotcakes. Or pigcakes...
Purrdon Me, Sir
06/09/11 15:33 Filed in: Super English
Force |
Fashionique
A t-shirt for sale in Maine. This could be forgiven
in HK (almost) as the owner might not speak English
well enough to get the pun (a term I use here in the
technical sense only). But for a native speaker to
wear this, even ironically, is the stuff of
nightmares. That said, if you are going to have this
on your shirt, having it spoken by a debonaire cat
with a rakishly curled whisker mustache and sparkly
tophat is better than nothing... actually it’s not.