This is a small ice cream franchise here in HK - not very good honestly, but in their defense the portions truly are 'jumbo'. And the name 'snow of house' belies a zen-like understanding not only of snow-based dairy products but how we perceive and define such products, nay reality itself. They move beyond a simple 'snow house' or 'house of snow' to a snow composed of 'house', perhaps similar to the platonic ideal of 'statue' slumbering in each block of virgin marble - the house locked in each snowfall...