Here is a an ad for a newer high rise. HK developers are always looking for swanky-sounding names (like 'the beverly hills', 'le villa de mansion' etc), but I like this nod to modern inflationary trends. no millionaires allowed - billiionaires only. I think the beams of light actually scan for non-billionaires, and eradicate them on contact. I suppose it's too ambitious to call a building 'le trillionaire' (at least outside Zimbabwe, where pretty much anyone still using the local currency is automatically a trillionaire...)