Cosmo Living Chic Condo
Famous Hollywood Socialite Epicuren Discovery Line
06/12/09 07:27
A poster for 'celebrity skincare secrets' at one of
the myriad beauty centers in HK. There are literally
hundreds of anti-aging and skin whitening facilities
here, but only this one offers the 'famous hollywood
socialite epicuren' effect. All the secrets that made
Barbara Streisand's skin the envy of the socialite
world are now yours to discover... Unfortunately the
proprietor 'borrowed' some pretty unflattering shots
of several tinseltown beauties; note the shiny and/or
ruddy complexions and the rather melancholy Jennifer
Anniston. Still the most troubling is the inclusion
of Michael Jackson - the only 'male' in the bunch. I
suppose you could end up looking 'famous' alright,
but probably not for the reasons you intended...
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Shop Until You Pop? POPTASTIC
05/12/09 09:20
Lane Crawford's latest tagline - shop until you
pop! It truly is... Poptastic. What other word
can capture such magic? Guess 'shop til you explode'
was taken. I pity the poor souls who actually
constructed the mylar balloon letters - a lot of work
for very little return it seems. I also pity whoever
gets to clean up the mess when the tai tais
do pop while shopping - good thing lane
crawford has marble floors, as you can never really
get blood stains out of deep pile carpets...
100% Virgin Pulp, 3-Ply, 450˚C Steamed Sterilized... Toilet Paper?
01/12/09 18:11
The package copy for one of the 'high-end' (pun
intended) toilet paper brands here. Why anyone needs
a 100% virgin pulp (unlogged forests be damned, I
need to wipe in merino soft luxury!), 3-Ply (no
peasant's 2-ply will do), 450˚C (that's 842
Fahrenheit) steam sterilized toilet product
is utterly beyond me. Its doesn't need to be
hyper-sterile 1/4 inch thick etc etc - ITS TOILET
PAPER. Of course here in HK, these are big selling
points - literally big, as its almost impossible to
buy t-paper in less than 10 roll packs (see below).
Unless of course you lower your standards and buy the
'eco' 4-packs like I do. But then again I'm willing
to have unseemly recycled paper touch my
nether regions, and not insist on pristine softness
that's been sterilized at 2 1/2 times the
temperatures used for surgical
equipment (no, really, I looked it up)...
Time is Love = Bunny is Wolf
23/07/09 08:02
A truly bizarre watch store ad. The tag line 'time is
love' is innocent enough, but what the enigmatic
phrase has to do with hugging gigantic mutant bunnies
and wolves is beyond me. Are the animals supposed to
be symbolic of time and love? So how is the bunny
'time'? And if the wolf is symbolic of love... and
the model is wearing a red dress as opposed to
virginal white... hmmm...
I just checked the internets, and found this helpful blurb: Rather than using the well-established ‘Timeless Love’ tagline in the 90s, the theme has been remodeled to ‘Time is Love’. The campaign has kicked off with... ads questioning the idea of love... statistical results from the Hong Kong population are tagged under sections detailing topics such as the amount of money each gender spends on the other, the percentage of people believing in eternal love, or the amount of time each gender spends in preparation for a date. People are also invited to access a designated micro-site and Facebook group to voice their opinions on love, with the best most celebrated comment destined to win a five-star spa treatment and Solvil et Titus products."
Wow. Have to say this is one of the finest distillations of hong kong culture I've ever come across; unabashed marketing and consumerism with absolutely no sense of humor or irony. By the way if you're curious what gender of HK residents most believes in eternal love, its 'female'...
I just checked the internets, and found this helpful blurb: Rather than using the well-established ‘Timeless Love’ tagline in the 90s, the theme has been remodeled to ‘Time is Love’. The campaign has kicked off with... ads questioning the idea of love... statistical results from the Hong Kong population are tagged under sections detailing topics such as the amount of money each gender spends on the other, the percentage of people believing in eternal love, or the amount of time each gender spends in preparation for a date. People are also invited to access a designated micro-site and Facebook group to voice their opinions on love, with the best most celebrated comment destined to win a five-star spa treatment and Solvil et Titus products."
Wow. Have to say this is one of the finest distillations of hong kong culture I've ever come across; unabashed marketing and consumerism with absolutely no sense of humor or irony. By the way if you're curious what gender of HK residents most believes in eternal love, its 'female'...
Cafe Dream On
23/07/09 07:19
A cafe in Causeway Bay, which I was unable to find an
entrance for, though I confess I didn't try
especially hard. It sure looks dreamy - note the fans
and outdoor speakers as well as a Parisian street
lamp to add a touch of Champ Elysees.
I assume the owner didn't realize that the phrase 'dream on' sounds innocent enough, but can have a negative connotation in normal usage. Or maybe thats the whole point; it's supposed to be inaccessible and dismissive to peons like myself, available only to the select few VIPs who know the secret tunnel entrance. Want to partake of our exclusive coffees and exquisite pastry treats? Dream on little man, dream on...
I assume the owner didn't realize that the phrase 'dream on' sounds innocent enough, but can have a negative connotation in normal usage. Or maybe thats the whole point; it's supposed to be inaccessible and dismissive to peons like myself, available only to the select few VIPs who know the secret tunnel entrance. Want to partake of our exclusive coffees and exquisite pastry treats? Dream on little man, dream on...
The World's Largest Crossword Puzzle, For the World's Loneliest Guy
10/07/09 22:38
Yet another entry from the odious pages of SkyMall -
the world's largest crossword puzzle - for the
world's loneliest bachelor. Still smarting from his
recent layoff and divorce, our hero decides its time
to make a serious dent in his latest purchase, with a
ZIMA fueled 3 day marathon session. Let's listen in:
"OK... OK... focus! Got to go easy on the ZIMA bro, you only have two 4-packs left... I think I need some more Chex Party Mix to coat my tummy. OK where was I... Aha! Just a quick glance in the convenient 3,286-page guide... what's a 8 letter word for 'very, very sad'? Hmmm..."
"OK... OK... focus! Got to go easy on the ZIMA bro, you only have two 4-packs left... I think I need some more Chex Party Mix to coat my tummy. OK where was I... Aha! Just a quick glance in the convenient 3,286-page guide... what's a 8 letter word for 'very, very sad'? Hmmm..."
Photogenic Spot - Trust Us
12/05/09 17:28
This is a sign in Hong Kong Park, designating a
'photogenic spot' for the photographically
challenged. This sign seems more suited for
Singapore, with its Big Brother culture and
'suggestions' for public behavior etc. Unfortunately
the actual photo on the sign itself is rather faded
and, well, unphotogenic. I did look around
for the specified angle (which I believe is actually
opposite the sign) but in the interest of
taking the authorities at their word I dutifully took
a picture.
Hmmm... perhaps I am incapable of appreciating the true photogenic-ness of the spot. I did get a nice 'slice of life' pic of an exasperated bridegroom and his bride, trying to get their photographer to this prime location. You'd think he'd already know of it, or sense it with his intrinsic artistic sensibilities. Then again maybe the spot is so hyperphotogenic that it blows shots of a mere wedding couple away entirely, like standing in front of the sun. Or not.
Hmmm... perhaps I am incapable of appreciating the true photogenic-ness of the spot. I did get a nice 'slice of life' pic of an exasperated bridegroom and his bride, trying to get their photographer to this prime location. You'd think he'd already know of it, or sense it with his intrinsic artistic sensibilities. Then again maybe the spot is so hyperphotogenic that it blows shots of a mere wedding couple away entirely, like standing in front of the sun. Or not.
This Easy to Follow Diagram
11/05/09 18:41
This is a typical foot reflexology chart from Happy
Valley. Foot reflexology is big business in HK, with
many local adherents and 'converted' expats that
swear by the rejuvenating & relaxing effects. I
have yet to try it, though Im looking forward to a
session. Just check out the luxuriously appointed
digs at 'Fun Feet' below. Hell I'd go just to sit in
the chair.
The diagram illustrates the various locations for sympathetic organ excitation etc. Apparently you can cure stomach ulcers, kidney stones, and other ailments, just by activiating the right area. I assume you really have to know what you're doing, lest you accidently excite the bowels or bladder, or even worse stop someone's heart...
The diagram illustrates the various locations for sympathetic organ excitation etc. Apparently you can cure stomach ulcers, kidney stones, and other ailments, just by activiating the right area. I assume you really have to know what you're doing, lest you accidently excite the bowels or bladder, or even worse stop someone's heart...
...And I Shall Walk Upon the Waters With A Deadly Bunny Escort
15/04/09 16:33
One of the newer developments in HK, the
soon-to-be-fabled 'Florient Rise'. The slogan exhorts
us to go 'Above and Beyond' and 'Ride to the top of
success'. And we shall ride upon a magic wallpaper(?)
tube that unrolls before us as we stride across the
harbor - with our cartoon bunny escort, who have
separated from the 2D flower pattern and assumed 3D
form (note their exquisitely rendered drop shadows).
Oh they may look cute and cuddly, but those
bunnies are in fact a deadly bodyguard detail,
escorting those worthy of rising floriently.
Now Thats a Martini
09/04/09 08:11
This is an ad near the onramp to Happy Valley,
presumably showing a satisfied customer's online
banking session. After a long day at work, our
entrepreneur is settling back to check his rising
account balances with a well deserved 'imperial
phoenix sunset', his signature concoction. I''m
guessing it involves at least one liter of vodka, a
few pints of grenadine and melon liqeur, something
fizzy, and a jigger of blue curacao. The man
obviously knows how to mix a drink - just look at
that masterful layering. I hope he doesn't start
trading online after a few belts, or get alcohol
poisoning and have to go to the ER again to get his
stomach pumped. But maybe that's why he calls it the
phoenix sunset...
A Puzzle Steward of One's Own
17/03/09 08:46
Perhaps one day you too will be wealthy enough to
employ your very own puzzle steward, specifically
tasked with no other responsibilities, so that he can
concentrate his considerable talents on the creation
and maintenance of puzzles and puzzle making
implements. Note that this steward carries all the
necessary accoutrements for high-end puzzling,
including a fresh bottle of rubber cement and a
selection of medical grade calipers. Wouldn't want
his gentleman to sully his pristine hands with puzzle
dust (or god forbid traces of befouling glue). It
seems this bank has run out of ways to portray
ostentation; after you have the cars, furs, jewelry
etc. you need to get creative. Actually I've heard
the true sign of wealth in Hong Kong is a
lawn mower, as few can afford property with an actual
lawn.
What Sub-prime Collapse?
13/03/09 09:08
Apparently the marketing department at this HK bank
didn't get that memo about a global real estate
meltdown. One can imagine a frisky up-and-comer at
the brainstorming session;"Hey boss, let's go with a
couple cavorting on the beach of their newly
purchased island! That's sure to bring in
prospective homeowners!" Perhaps the couple looks so
happy because they're fleeing their mortgage
payments, or better yet they sold just moments before
the market collapsed. The marketing guys could give
the ad an apropos update, maybe change the mountain
behind them to an erupting volcano...
Merlin Champagne Town
15/02/09 07:51
This is a recently opened housing development just
outside Beijing. The marketers have hit on a winning
formula here - combine the awesome power (and name
recognition) of the famous wizard with champagne, the
recognized nectar of success - all in a exclusive yet
intimate village setting! And everyone knows that
Merlin doesn't license his name to just any
gated community...
The Bloody Cleaver of Savings
13/01/09 18:35
Nothing says 'we're slashing real estate prices!'
like a bloody cleaver. I stumbled on this gem outside
a nearby realtor's office. It seems an enterprising
agent took it upon themselves to liven up the sign
outside - I hope they got a nice bonus for showing
initiative. Of course a real cleaver
would've been far more effective; and one dripping
with the agent's actual blood, well one can only
imagine the impact on sales...
Le Billionaire
14/12/08 19:44
Here is a an ad for a newer high rise. HK developers
are always looking for swanky-sounding names (like
'the beverly hills', 'le villa de mansion' etc), but
I like this nod to modern inflationary trends. no
millionaires allowed - billiionaires only. I think
the beams of light actually scan for
non-billionaires, and eradicate them on contact. I
suppose it's too ambitious to call a building 'le
trillionaire' (at least outside Zimbabwe, where
pretty much anyone still using the local currency is
automatically a trillionaire...)
No Impossibilities in Dreams & Shopping
27/11/08 18:48
Cosmo Living Chic Condo
30/05/08 09:27
Perhaps no phrase I’ve come across sums up the local
definition of success than this tagline for a local
development. Hong Kongers are the most unabashedly
materialistic people I have ever come across; it’s
almost refreshing in a way, as they are totally
unapologetic about it. One strives to succeed and one
shows off the results. The number of roccoco
furniture and chandelier stores here are staggering -
there seems to be a generational idea here that
success is defined by Loius XIV chairs and leopard
skin couches. It’s a bit like nouveau riche texans -
without the accompanying rudeness or swagger (yes I
have been to texas and of course not all texans
swagger; although they do seem to truly believe that
they have the biggest and best ribs, oysters etc. and
that they have the biggest texas-sized helpin’s). And
yes they both are wielding magic wands...
Euro Sofa Mondo
30/05/08 09:23
A newer variety of upscale HK lifestyle - modern
pseudo european. There are of course quite a few high
end italian furniture retailers, catering to a
younger taste than the cosmo chic set. I couldn’t
resist the potential pillow fight motif - “La Dolce
Vita” indeed.
In the interests of full disclosure I should mention that I bought some ‘italian design-chinese execution’ (mainland knockoffs) - from them and have to say they were very nice + accommodating. They even volunteered the chinese origins of the pieces, something locals don’t always do.
In the interests of full disclosure I should mention that I bought some ‘italian design-chinese execution’ (mainland knockoffs) - from them and have to say they were very nice + accommodating. They even volunteered the chinese origins of the pieces, something locals don’t always do.
