hongkongblong
Cosmo Living Chic

Le Billionaire

Here is a an ad for a newer high rise. HK developers are always looking for swanky-sounding names (like 'the beverly hills', 'le villa de mansion' etc), but I like this nod to modern inflationary trends. no millionaires allowed - billiionaires only. I think the beams of light actually scan for non-billionaires, and eradicate them on contact. I suppose it's too ambitious to call a building 'le trillionaire' (at least outside Zimbabwe, where pretty much anyone still using the local currency is automatically a trillionaire...)

lebillionaire
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No Impossibilities in Dreams & Shopping

I think this speaks for itself. I suppose I could think of some counterexamples, but why spoil the mood?

dreams and shopping
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Cosmo Living Chic Condo

Perhaps no phrase I’ve come across sums up the local definition of success than this tagline for a local development. Hong Kongers are the most unabashedly materialistic people I have ever come across; it’s almost refreshing in a way, as they are totally unapologetic about it. One strives to succeed and one shows off the results. The number of roccoco furniture and chandelier stores here are staggering - there seems to be a generational idea here that success is defined by Loius XIV chairs and leopard skin couches. It’s a bit like nouveau riche texans - without the accompanying rudeness or swagger (yes I have been to texas and of course not all texans swagger; although they do seem to truly believe that they have the biggest and best ribs, oysters etc. and that they have the biggest texas-sized helpin’s). And yes they both are wielding magic wands...

cosmo
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Euro Sofa Mondo

A newer variety of upscale HK lifestyle - modern pseudo european. There are of course quite a few high end italian furniture retailers, catering to a younger taste than the cosmo chic set. I couldn’t resist the potential pillow fight motif - “La Dolce Vita” indeed.

In the interests of full disclosure I should mention that I bought some ‘italian design-chinese execution’ (mainland knockoffs) - from them and have to say they were very nice + accommodating. They even volunteered the chinese origins of the pieces, something locals don’t always do.

eurosofa
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