A t-shirt on display in Causeway Bay. I'm giving them the benefit of the doubt and assuming the Grapes is supposed to be the focused upon phrase. And yes I suppose grapes can be used in the production of cool candies, and they do have a pleasant if subtle smell. Something tells me these qualites weren't foremost on the designer's mind here. No doubt they were distracted by the purple lightning bolt motif patterning. Oh wait! Grapes struck by lightning produces cool candy and a good smell (carbonized grape jelly?) . I totally get it now...

Tags: super english force, fashion, snide, humorous

An ad from WTC in Causeway Bay. The developers have spared no expense in promoting their mall, from 3 story high billboards to exclusive fashion shoots. But they've really outdone themselves here. Presenting the ultimate matching accessory for a bling belt - an electric guitar with another bling encrusted belt fused onto the fretboard. A bit awkward to carry around all day, and obviously you can't play it, but as the saying goes, beauty knows no pain. Beauty also knows virtually nothing about actually playing guitar; one can imagine the shredded fingertips after a session with this monstrosity. Of course you'd have to string it first....

Tags: fashion, fashionique, oddity

A product shot sent over by my friend Mark (sorry, can't call you mate as I'm American). Good news for women afflicted with a smile that makes them look like they have mild case of diarrhea, or have just committed a minor faux paus (see below). Because now there's... Beauty Smile Trainer, an exciting new technology from Japan, the world leader in flesh toning contraptions, and products that look like sex toys, but with no obvious application. Two tapered ends?

But I digress. Seems all the weak smile sufferer has to do is place this bar in their mouth(?) and diligently work their underdeveloped smile muscles, and viola'. I assume that you need to be careful not to overdo it, lest you end up looking like Jack Nicholson as the Joker, or even worse, Julia Roberts...

Tags: super english force, snide, oddity, bizarre

A billboard in Causeway Bay, exhorting older women to defy their fear of aging by preying upon their fear of... aging. Initially I included this for the utterly baffling exclamation point. After all HK is saturated with such ads, invariably displaying a svelte 110 pound starlet who used to weigh a shocking 125. While this kind of marketing is hardly unique to HK, they do seem to take it a bit too far here. Take for example the featured image: what appears to be a defiant shot across the bow of decrepitude–look she's 45 and chewing bubble gum!–its actually a shot at 45 year old women, who will (gasp) look their age unless they utilize the latest miracle slimming and skin-rejuvenation treatments...

Tags: fashionique, snide, sad, humor

One of the many slimming centres here in HK. Most offer the usual wraps or kneading machines. But for a mere $888 HKD (wow three 8s - so lucky! What a coincidence!) Perfect Shape Club unveils Extracorporeal Shock Wave Lipolysis™. Certainly sounds impressive; actually rather intimidating. Definitely don't want this kind of technology in the wrong hands. What if terrorists were able to remove your body fat from the outside? Well I suppose they wouldn't be very effective terrorists...





I couldn't find any additional explanations for the procedure, except that the 'shock wave type is electromagnetic'. But as usual the Cantonese website provided some other priceless translations. Seems Perfect Shape will be offering product stations at various local malls, where spokesmodels can be seen "...playing hula hoop and jump rope...

There'll also be "more on Breast Ho Ching magic solution." I wonder if they'll be applying that down at the mall? I'm sure they'd have a few male volunteers...

They use a patented 'Stovepipe approach' to slimness, with a 'banana diet can be used Lai!' 'The focus of this banana diet is breakfast any bananas from time restrictions, is that simple! ... a lot of Women with fat because of gastrointestinal or bad, Just think, food... (Wow. Just think, food... so zen).

And finally they 'will provide 6 large overeating obesity for overeating caused by large accumulation of fat induced obesity(?). And for the more stubborn cases, the promise that 'Miss Yip's [will lean into the] power cases...'

Tags: fashionique, oddity, snide

A window ad in Central. I didn't get a chance to cross the street and check it out, but I did check the internets later. Seems Diesel has gone with an full bore campaign based on the memorable tag line "Be Stupid"...



They even suggest several acts of rank stupidity, such as this gem:



One can only hope that their clientele don't really try stepping into oncoming cars with a traffic cone over their heads, but who knows? Perhaps getting struck by an SUV (or even better a Mini Cooper) in the name of fashion by is smartest/stupidest way to insure immortality, to truly be 'tragically hip'...

Tags: fashion, advertising, oddity, snide

A men's clothing store in TST. Apparently during his excursions to India Alexander went a bit further afield, no doubt lured by a Pakistani street hawker who approached him (in a direct but courteous manner) with tales of quality suits at outrageous prices. Later he found this humble shop, filled with stylish polo shirts and smart casual slacks. He ordered 14,000 button downs for himself and his troops, all at a truly reasonable discount...

Tags: super english force, fashion, snide, humor

A sign in Causeway Bay for a breast enlargement supplement, the famed 'Night Bomber G'. Yes now all you small breasted women can utilize the power of modern science to 'reposition your arm and back fat into your breast tissue' and activate your 'lact gene receptors', thus increasing your bra size from B to G overnight.



No really - says so right there on the internet, and they have the scientific terms to prove it. From some other online ad copy: "Saggy Breasts?? If you are one of the millions of women who suffer from the embarassment of small breasts, then Night Bomber can change your life. Impact occurs when you are sleeping; From a well-known study, It is making the extra fat from the back and arms to move to the bust... when the bust rise hormone is discharged and it awakens." Note the handy arrows below which illustrate how and where the fat is moving. Seems to have worked wonders in this case...



More hard medical backup follows:" ...not can be satisfied with just that, you observe to also the “lact gene receptor”... 3 completion long hormones of L-[orunichin], L-[ariginin] and the gabardine (gabardine?) stimulating from inside the bust, it assures volume rise. While sleeping, making the lact gene receptor expand in the mammary gland, it is the mechanism which becomes enormous..."

Well there you have it. A watertight scientific proof of how it works. My personal favorite ingredient is 'gabardine'. Apparently in addition to providing dapper suit fabric, it stimulates bust interiors as well. Who knew? Well Night Bomber G scientists, thats who...

Tags: super english force, oddity, snide, humorous

A rather brutal but effective new treatment from the beauty experts over at Fancl. Seems all you need to preserve that eternally youthful complexion is a blast of -40˚ C freeze dry (-40˚Fahrenheit as well, surprisingly enough). Of course there's a minor downside - your face becomes as fragile as those liquid nitrogen-dipped flowers they're always shattering in HD commercials. So yes your skin looks flawless, but don't smile - not even a self-satisfied smirk. As the saying goes, 'beauty knows no pain', but beauty never had to clean up freeze-dried cheek fragments...

Tags: fashion, fashionique, sad, humorous

A diet/slimming product at a local beauty shop. There are tons of slimming salons and diet products here, but few have the pedigree of the exclusive Fasten Club. Exactly what is being 'fastened' isn't exactly clear, but this juice apparently supports the process. Combined with the Daidai (die-die?) diet, club members can expect the pounds to just... fasten away?

Tags: chinglish, humor, fashion

A fashion/luxury/lifestyle magazine here in HK. There are a ton of these publications here in HK, though this one has the most unique name i've come across. I assume they were going for a nifty play on 'lux', but splux sounds like sexual slang for the byproduct from an unmentionable sex act. Seem this issue highlights that 'legend of glory' himself, one Bruce Rockowitz(?). Never heard of him, but then I'm not into splux...

Tags: super english force, oddity, humor

A bus stop billboard from Jessica, a fashion mag here in HK. Still not sure if its named after HK starlet Jessica (like Oprah's O magazine in the US) or if they just decided that its a trendy sounding moniker. Anyway I was struck by the '480 must haves'. One cannot get by with a mere 479 essentials. And no such list is complete without a 'White BIble'. I assume this is a guide to wearing white, but perhaps its a guide to acting white, complete with mayonnaise recipes, outdated street slang, ideal wrangler jeans/college sweatshirt combinations, and the location of every TGIFriday's in the contiguous 48 states...

Tags: humor, chinglish, oddity, humorous, snide

A bus side ad for yet another diet/slimming product here in HK. There is huge business in slimming products and treatments here, involving various exotic creams and questionable procedures, but this has to take top spot (for brand name recognition if nothing else). Hard to beat 'diligent fungus', even if the thought of willingly applying a relentless mold on your skin is more than a bit unsettling...



I've yet to find a better street shot, but I did manage to find this web banner ad. Seems Jen here depends on it to loose 20 lbs. in one month. Wow - that is miraculous. One hopes that she means 20 pounds of fat, and not, say, internal organs or brain tissue. Hate to have a bunch of 'invasion of the bodysnatcher' types shuffling about HK, pointing at chubby ladies who obviously haven't succumbed and unleashing that unearthly scream...

Tags: humor, fashion, oddity, dark side of HK

From the Adidas Originals store in Causeway Bay, a billboard to 'celebrate originality' (of course one shouldn't be so original as to not purchase trendy adidas products, but I digress). Originality is all well and good, but making a cuddly hat out of an eviscerated teddy bear (note the stuffing strewn behind our hero) is moving beyond original into disturbing, perhaps even budding serial killer. Makes me wonder if that's just a wig in front of him, or something far more 'original'...

Tags: humor, snide, fashion, fashionique

Two clothing outlets in Yangshou - the bitter rivals Dancing Wolves and Septwolves. Not sure if september wolves is a reference to some uprising or revolution, or an obscure Chinese folktale. Nasty looking wolf though (doesn't look good on a polo shirt) in marked contrast to the suave film noir icon for 'dancing'. I'm guessing dancing wolves is more for sweetly dangerous ladykillers, ready to sweep a dame off her feet with some hard-nosed, soft-hearted detective work, while septwolves goes for the aggressive 'hunting in packs' type, usually seen at sports bars or a Hooters happy hour, howling for more chicken wings and twofer pitchers, making endless boorish passes at the long suffering waitresses. You don't want to be on the streets when a pack of septwolves stumbles upon some dancing wolves; the dancers swinging in to deliver some ironic oneliners and solid uppercuts, the septwolves gangtackling, spewing sports analogies and Schwarzenegger quotes...

Tags: fashion, snide, satire

A new store in Yangshuo, home of those iconic jungle-covered, mist shrouded outcroppings you always see in Chinese paintings (and yes they really do look that way). Maybe it just me, but this up-and-coming Chinese brand bears more than a passing resemblance to adidas. Hmmm... its almost like they took a chunk of the logo and turned it 90 degrees, and used an identical font. Or perhaps a young entrepeneur named Adi Vonsler (or Vonsler Adi to use the asian convention) decided to follow his passion, just like a young german named Adi Dassler. Coincedence? Harmonic convergence? Or blatant copyright violation? You decide...

Tags: fashion, super english force, snide

An ad from one of the soccer sites I occasionally peruse. Seems for a mere $USD 69.95 you can get the '#1 personal protection body armour for the world cup 2010'. Nothing says 'sit back and relax' quite like the constant chafing presence of a bulky kevlar vest. You'll soon forget you're wearing it! No doubt you'll also soon forget to look behind you every 2.4 seconds for possible kidnappers, or check everyone's hands within 150 sq meters, or triangulating sniper positions, or vaguely bulging bags, or those suspicious (and admittedly damned annoying) plastic trumpets, or half drunk cups of beer placed 'accidentally' beside you.. just relax and enjoy the game!

Tags: fashionique, oddity

A small 'hallway' store in Causeway Bay. Interesting name, but judging by the empty hooks, I guess they didn't have much style yesterday either...

Tags: fashionique, oddity, snide

A pair of socks for sale at a stall in North Point. I hope this one is intentional, as its pretty cheeky (as sock names go anyway). Of course thats assuming you know what 'hootchie cootchie' means; in the US at least its dated slang for having sex, originally the name of a ribald faux belly dance craze in the late 1800s. Anyway it seems the good people at Wai Shun Socks Knitting Factory (Ltd) want you to have said sex with your socks on, which would obviously be great for business. According to their sales blurb online, these socks are 'ladies computerised patterned... unique designed socks with smooth and soft feeling... easy to match with various dress code'. I guess if your dress code consists of just socks, then yes they do match rather well...

Tags: super english force, fashionique, oddity

A sign in Wanchai advertising the sizes available at a local fashion outlet. For those who've wondered where those unfortunate 1,000 pounders get their clothes, perhaps here's your answer. I've had to buy XXL here on occasion (the 'Asian XL', as they call it here, is actually between to a M and L in the US). So even assuming US sizes, if you weigh over 500 lbs. your sh*t out of luck. I think this signage may backfire though; can't imagine a plus-size clientele appreciate the ever-expanding size of the Xs...

Tags: fashionique, oddity

From the Kota Kinabalu tourist map. Borneo is known for its orangutans and headhunters, but its the world famous 'lifestyle hypermalls' that really pack in the tourists. And this is the largest of them all, dwarfing the other 58 in the province. These hypermalls exist in at least 8 extra dimensions, allowing innocuous looking complexes like this to hold over 38,000 stores...

Tags: fashionique, super english force, snide