This is a poster advertising Octupus card rewards (like an ATM card but much more versatile) at a nearby Jusco, a Japanese dollar store chain with tons of kitsch and craft supplies. I assume this is a reference to the Year of the Ox, though its clearly a cow. Oh well, the woman is certainly ecstatic with it's appearance, though I wonder if she gets to keep it, and if she realizes what she's getting into if she does. Not an ideal pet for a 700 sq ft apartment.

The cowering clerk at the register also looks rather put out; perhaps this happens a few times a week, and once again he'll to clean up after 'midas' takes a gilded dump on his scanner. Must be really hard to get metallic cow dung out of all the little seams...

Tags: disturbing mascots, oddity, advertising