A small jewelry outfit in HK. I like the name, catchy at least, but prompts it too many questions of its clientele. You do... what? Offer great bargains on cubic zirconium and electroplate? Weddings? Maybe its even deeper than that: I do, therefore I am...

Tags: super english force, chinglish, snide

An intriguing chinglish phrase adorning the back of a shopper in Wanchai. Naf naf league is a French(?) designer label, though the only products I could find online were on ebay and charity gift sites. Oh well. Definitely a catchy name, though, and the phrase 'takeachance with naf naf league' just has a nice cadence to it. Or maybe its a nod to the infamous ABBA song, and its diabolical take a chance, take a chance, take a chance chance chance background chant - which of course will now be stuck in my head all day...

Tags: super english force, chinglish, oddity

A poodle breeder etc. in Causeway Bay. Gaite means 'gaiety' in French. While one imagines they don't actually sell gay poodles, passion on poodle is a painfully poor choice of copy. Suffice it to say they were a tad naive when they wrote it up? Anyway they sell very, very expensive poodles (and poodle bling), which are popular in HK though not as much as other precious yippy breeds.



They also have another sign close by (unfortunately is obscured in this shot). It says buy the best you only cry once. How true, especially in the take-no-prisoners world of poodle gaiety. Choose poorly and you may well be stuck with merely content (heureux), or mildly amused (légèrement amusé)...

Tags: chinglish, cookie moon doggie spa, snide

A bus-side ad for the latest in slimming technology from Dr. Renew, the 'Yumi Skinjet'. The web translation claims it utilizes 'French pressure Tut new radio technology (!) without needles, recognized and awarded by the U.S. FDA, American scientists patent awards, SKINJET to speed in 0.01 seconds, between the moment the essence of liquid mist into the skin in depth from 3.2 to 9.1 mm underlying the skin, skin can be completely absorbed.'

Well if it has American scientists working on it, it must be safe! I guess the depth of the 'essence of liquid mist' is key here - deadly over 9.2mm, but Dr. Renew is a trusted professional and knows his way around a French pressure Tut radio. Still why not go one better? How about a 'Belgian Ramses hyperwind tunnel' generating Mach 5 airspeeds, forcing the subcutaneous fat cells into a slimmer, more aerodynamic shape? Or not...

Tags: chinglish, oddity, snide

A sign for a wedding/image consultant in Causeway Bay. Yet another case of nifty words haphazardly strung together for maximum effect. Still its true that a tri-chromatic cohering extravaganza combined with a paraphrasis can really kick your wedding up a notch...

Tags: super english force, chinglish, oddity, humorous

A romantic comedy here in HK. I haven't (and never will, to be honest) see this movie, so I can't attest to its merits. I've seen commercials though, and from what I can gather, the guy buys cigarettes from a 7-11, and his suave smoking becomes a metaphor for whimsical romance - or something. Again what got my attention was the name - one of those titles that makes you wonder if the translator is having some fun at his clients expense. Love in a jiffy? an eyeblink? Love of righteous weed? Of secondhand smoke?

Tags: oddity, chinglish, snide

A window poster for a mainland fitness clothing store. I'm assuming they were trying for 'greatsport', but who knows, maybe they decided to incorporate 'sweat' into the name, so gweat is a combination of the too(?) Note that this was taken from an escalator, so in reality her head isn't quite so disturbingly skewed...

Tags: super english force, chinglish, humor, snide

A Chinese knockoff I stumbled across in North Point. Yet another case of someone with just enough knowledge of English to be dangerous. Sure 'mountain range' is potentailly apropos for a camo backpack, and 'sphinx label' certainly has a touch of ancient mystery (if not modern coherence), but calling your product 'NOT...' is bit confusing. Not... what? Quality? Good for backpacking? Bulletproof? Still they are technically correct: this pack is NOT a mountain range...

Tags: super english force, chinglish, oddity, humor

A diet/slimming product at a local beauty shop. There are tons of slimming salons and diet products here, but few have the pedigree of the exclusive Fasten Club. Exactly what is being 'fastened' isn't exactly clear, but this juice apparently supports the process. Combined with the Daidai (die-die?) diet, club members can expect the pounds to just... fasten away?

Tags: chinglish, humor, fashion

A newish development here in HK, with the nearly indecipherable (and rather forgettable) moniker of WarrenWoods. They easily make up for the uninspired name with the tagline though - 'under the glitz, a veil of luxury'. Hard to improve on that. But under the flash, beneath the thin veneer of luxury, what lies below? A screen of extravagance? A sheen of overindulgence? Or a portal into the fabled dimension of... Hyperluxury?

Tags: chinglish, humor, snide

I don't often get a chance to take shots of chinglish/english mutilation t-shirts here, as usually they are being, well, worn at the time. And rarely does the word generation approach the sublime level exhibited here. Seems they hit upon a positive theme at least, with heckuva (mispelled) gee whiz and celestial all being upbeat, though i love the musing shakespearean ending. Whatever betide my friends, whatever betide...

Tags: super english force, chinglish, oddity, humorous

A bus stop billboard from Jessica, a fashion mag here in HK. Still not sure if its named after HK starlet Jessica (like Oprah's O magazine in the US) or if they just decided that its a trendy sounding moniker. Anyway I was struck by the '480 must haves'. One cannot get by with a mere 479 essentials. And no such list is complete without a 'White BIble'. I assume this is a guide to wearing white, but perhaps its a guide to acting white, complete with mayonnaise recipes, outdated street slang, ideal wrangler jeans/college sweatshirt combinations, and the location of every TGIFriday's in the contiguous 48 states...

Tags: humor, chinglish, oddity, humorous, snide

A shop window ad in Causeway Bay. I guess the folks at Kozy Corners (why didn't they spell corners with a k? - good question) felt they needed to add some energy to their soporific storefront. They're now exhorting customers to rise up and 'seize the comfort'. Yes, grab some prime Pier 1 bric-a-brac with both hands and ride that krazy kozy wave...

Tags: humor, oddity, chinglish

This real estate ad is unfortunately rather hard to read, but the tagline is 'masterpiece for the mastermind'. Seems they're trying to corner the local market on masterminds (and art aficionados, as masterminds often have expensive tastes). This is going to be a hard sell though - masterminds tend to want their own private HQ in a hollowed out volcano or refitted Latvian castle, rather than share space with the competition. Or maybe thats the point; the line does say 'mastermind' singular, so perhaps they're hoping to persuade a single supercriminal or evil scientist to take advantage of a readymade citadel. You supply the minions of course, but they supply the missile launch pad, deathray bay, and swimming pool - ready to stock with your own mutant sharks. Saltwater of course; and yes its hard to maintain and pricey, but no expense has been spared. Hell you can afford it - you're a mastermind...

Tags: chinglish, humor, oddity

A subway poster in Admiralty, announcing the 'International WOW Magic on Earth II' . Seems one show couldn't contain all the WOW. The name qualifies it for easy inclusion here - though Mr. Magic's mullet and silver blouse take a close second.



I later looked this extraganza up on the internets, and found a trove of wow-inducing (if somewhat disturbing) pickin's. First off there's the tagline:

7 Magic Masters Made You Feel The WOW Once In Your LIFE (I guess having sex, falling in love, etc don't actually produce WOW for most people; kind of sad actually...)

And the 7 Masters each have their own uniquely worded story as well. A few selections from the program guide:

Escape from Reality; He’s cool. She’s even cooler. The two meet in the magic arena. Only one can be the winner. So guess what’s next. (Death by... cooling?)

Story of High Heel; A magician with a heart full of love. A pair of high heels. A romantic story is about to begin. (I really hope this isn't a shoe fetish thing...)

"He" is in a Bar; This ‘guy’ in the Magic Bar – what will he serve up next? (I really don't know what to do with this one. Is 'he' a she? Does that magically influence his/her bartending somehow?)

And the best of the bunch - Moments with Mr. Magic; Mr. Magic would WOW you with the Wondrous World of Wonders. (A whole new take on www...)

The site also provided some choice bio information on our WOW-ists. I had no idea Magic had so many championships, certificates, and awards. Here are just a few:

...awarded twice in the World Magic Championship, aka FISM, and has a Master’s Degree in the F.F.F.F. Original Close-up Magic Convention USA...

...the first Japanese to win the Magic Manipulation World Championship in World Magic Championship, aka FISM, and the Golden Lion Award in Las Vegas...

and finally Mr. Magic's CV: He is the only complete conjurer in Hong Kong... the only magician in Asia held AIMC Silver Star membership of the British Magic Circle and the only Hong Kong magician featured in Hollywood Magic Castle in the US... has a Bachelor Degree in the Fechter’s Finger Flicking Frolic Original Close-up Magic Convention...

Both the magic circle and the magic castle? But - but how? Ahh yes, magic. And yes thats 'Fechter’s Finger Flicking Frolic'. Think about that for a second. OK that's enough...

Tags: chinglish, oddity, satire

A music/movie outlet in TST; the name pretty much says it all. There are tons of DVD places like this here, all suspiciously similar, though this one really is quite cheap (maybe not such a bad name after all). They have the all usual cantopop available - note the 'Love Mi' poster (more on her later), as well as the latest hong kong martial arts blockbuster 'bodyguards and assassins' (make up your minds gentlemen, you can't be both). Ironically that DVD is outrageously overpriced....

Tags: super english force, snide, chinglish, oddity

A toy from Guilin. Usually the mainland toy knock-offs try to get close to the copied product (enough for allusion if nothing else), but I suppose these guys aren't taking any chances with infringement. So rather than go for Transformingers or Optimum Primus Trucker, they've decided to go with the baffling moniker 'Variety King Kong'. If nothing else they're sure to throw the lawyers off the scent with this one...

Tags: super english force, chinglish, oddity