An ad from WTC in Causeway Bay. The developers have spared no expense in promoting their mall, from 3 story high billboards to exclusive fashion shoots. But they've really outdone themselves here. Presenting the ultimate matching accessory for a bling belt - an electric guitar with another bling encrusted belt fused onto the fretboard. A bit awkward to carry around all day, and obviously you can't play it, but as the saying goes, beauty knows no pain. Beauty also knows virtually nothing about actually playing guitar; one can imagine the shredded fingertips after a session with this monstrosity. Of course you'd have to string it first....

Tags: fashion, fashionique, oddity

A billboard in Causeway Bay, exhorting older women to defy their fear of aging by preying upon their fear of... aging. Initially I included this for the utterly baffling exclamation point. After all HK is saturated with such ads, invariably displaying a svelte 110 pound starlet who used to weigh a shocking 125. While this kind of marketing is hardly unique to HK, they do seem to take it a bit too far here. Take for example the featured image: what appears to be a defiant shot across the bow of decrepitude–look she's 45 and chewing bubble gum!–its actually a shot at 45 year old women, who will (gasp) look their age unless they utilize the latest miracle slimming and skin-rejuvenation treatments...

Tags: fashionique, snide, sad, humor

One of the many slimming centres here in HK. Most offer the usual wraps or kneading machines. But for a mere $888 HKD (wow three 8s - so lucky! What a coincidence!) Perfect Shape Club unveils Extracorporeal Shock Wave Lipolysis™. Certainly sounds impressive; actually rather intimidating. Definitely don't want this kind of technology in the wrong hands. What if terrorists were able to remove your body fat from the outside? Well I suppose they wouldn't be very effective terrorists...





I couldn't find any additional explanations for the procedure, except that the 'shock wave type is electromagnetic'. But as usual the Cantonese website provided some other priceless translations. Seems Perfect Shape will be offering product stations at various local malls, where spokesmodels can be seen "...playing hula hoop and jump rope...

There'll also be "more on Breast Ho Ching magic solution." I wonder if they'll be applying that down at the mall? I'm sure they'd have a few male volunteers...

They use a patented 'Stovepipe approach' to slimness, with a 'banana diet can be used Lai!' 'The focus of this banana diet is breakfast any bananas from time restrictions, is that simple! ... a lot of Women with fat because of gastrointestinal or bad, Just think, food... (Wow. Just think, food... so zen).

And finally they 'will provide 6 large overeating obesity for overeating caused by large accumulation of fat induced obesity(?). And for the more stubborn cases, the promise that 'Miss Yip's [will lean into the] power cases...'

Tags: fashionique, oddity, snide

A rather brutal but effective new treatment from the beauty experts over at Fancl. Seems all you need to preserve that eternally youthful complexion is a blast of -40˚ C freeze dry (-40˚Fahrenheit as well, surprisingly enough). Of course there's a minor downside - your face becomes as fragile as those liquid nitrogen-dipped flowers they're always shattering in HD commercials. So yes your skin looks flawless, but don't smile - not even a self-satisfied smirk. As the saying goes, 'beauty knows no pain', but beauty never had to clean up freeze-dried cheek fragments...

Tags: fashion, fashionique, sad, humorous

From the Adidas Originals store in Causeway Bay, a billboard to 'celebrate originality' (of course one shouldn't be so original as to not purchase trendy adidas products, but I digress). Originality is all well and good, but making a cuddly hat out of an eviscerated teddy bear (note the stuffing strewn behind our hero) is moving beyond original into disturbing, perhaps even budding serial killer. Makes me wonder if that's just a wig in front of him, or something far more 'original'...

Tags: humor, snide, fashion, fashionique

An ad from one of the soccer sites I occasionally peruse. Seems for a mere $USD 69.95 you can get the '#1 personal protection body armour for the world cup 2010'. Nothing says 'sit back and relax' quite like the constant chafing presence of a bulky kevlar vest. You'll soon forget you're wearing it! No doubt you'll also soon forget to look behind you every 2.4 seconds for possible kidnappers, or check everyone's hands within 150 sq meters, or triangulating sniper positions, or vaguely bulging bags, or those suspicious (and admittedly damned annoying) plastic trumpets, or half drunk cups of beer placed 'accidentally' beside you.. just relax and enjoy the game!

Tags: fashionique, oddity

A small 'hallway' store in Causeway Bay. Interesting name, but judging by the empty hooks, I guess they didn't have much style yesterday either...

Tags: fashionique, oddity, snide

A pair of socks for sale at a stall in North Point. I hope this one is intentional, as its pretty cheeky (as sock names go anyway). Of course thats assuming you know what 'hootchie cootchie' means; in the US at least its dated slang for having sex, originally the name of a ribald faux belly dance craze in the late 1800s. Anyway it seems the good people at Wai Shun Socks Knitting Factory (Ltd) want you to have said sex with your socks on, which would obviously be great for business. According to their sales blurb online, these socks are 'ladies computerised patterned... unique designed socks with smooth and soft feeling... easy to match with various dress code'. I guess if your dress code consists of just socks, then yes they do match rather well...

Tags: super english force, fashionique, oddity

A sign in Wanchai advertising the sizes available at a local fashion outlet. For those who've wondered where those unfortunate 1,000 pounders get their clothes, perhaps here's your answer. I've had to buy XXL here on occasion (the 'Asian XL', as they call it here, is actually between to a M and L in the US). So even assuming US sizes, if you weigh over 500 lbs. your sh*t out of luck. I think this signage may backfire though; can't imagine a plus-size clientele appreciate the ever-expanding size of the Xs...

Tags: fashionique, oddity

From the Kota Kinabalu tourist map. Borneo is known for its orangutans and headhunters, but its the world famous 'lifestyle hypermalls' that really pack in the tourists. And this is the largest of them all, dwarfing the other 58 in the province. These hypermalls exist in at least 8 extra dimensions, allowing innocuous looking complexes like this to hold over 38,000 stores...

Tags: fashionique, super english force, snide