super english force

Wild Feast Dance Producers

A dance producer(?) in Wanchai. I guess ‘Bacchanalia Dance’ was already taken. Apparently they manufacture a myriad of wild dance feasts, from tap to hip hop, even ‘jazz funk’. Unsure of what kind of food to serve at your upcoming jazz technique wild feast? Well, these are the people to ask. I wonder if they do blood sacrifices as well, say during the average wild tap feast. Do they tap dance on the goats with razor tipped metal taps? Maybe they make the goats tap dance, after plying them with wine and... well whatever goats prefer to feast on. Exquisite kitchen scraps?

wildfeast
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Grapes 'n Lightning - a Winning Recipe for Cool Candy & Good Smell

A t-shirt on display in Causeway Bay. I'm giving them the benefit of the doubt and assuming the Grapes is supposed to be the focused upon phrase. And yes I suppose grapes can be used in the production of cool candies, and they do have a pleasant if subtle smell. Something tells me these qualites weren't foremost on the designer's mind here. No doubt they were distracted by the purple lightning bolt motif patterning. Oh wait! Grapes struck by lightning produces cool candy and a good smell (carbonized grape jelly?) . I totally get it now...

coolgrapes
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Obama Language Centre

A language tutor near Admiralty. The rather obvious attempt at cashing in on the US president's name is an interesting choice, as it appears they teach Chinese classes. So if you want learn to speak Mandarin in an engaging, post-partisan (i.e. moderate republican) style, then this is the place for you. They also have side courses in triangulation and hippy bashing. Alas no 'Bush' language Centeries in the vicinity, but that might just be clever stategery on their part...

obamaspeak
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Beauty Smile Trainer

A product shot sent over by my friend Mark (sorry, can't call you mate as I'm American). Good news for women afflicted with a smile that makes them look like they have mild case of diarrhea, or have just committed a minor faux paus (see below). Because now there's... Beauty Smile Trainer, an exciting new technology from Japan, the world leader in flesh toning contraptions, and products that look like sex toys, but with no obvious application. Two tapered ends?

But I digress. Seems all the weak smile sufferer has to do is place this bar in their mouth(?) and diligently work their underdeveloped smile muscles, and viola'. I assume that you need to be careful not to overdo it, lest you end up looking like Jack Nicholson as the Joker, or even worse, Julia Roberts...

beautysmiletrainer
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I Don't

A small jewelry outfit in HK. I like the name, catchy at least, but prompts it too many questions of its clientele. You do... what? Offer great bargains on cubic zirconium and electroplate? Weddings? Maybe its even deeper than that: I do, therefore I am...

I-do
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Soul Room - For Your Conscious Living.......

A clothier in Causeway Bay. I've walked under this sign a thousand times and only just noticed tagline. Soul Room wasn't odd enough for inclusion here, but 'for your conscious living' puts it over the top, especially when combined with a double ellipse (adds a touch of mystery......). But where does one find cutting edge fashions for unconscious living?

soulroom
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We Are Probably the Lowest Prices

Just to show that even native speakers can butcher the language (though personally i think we should just start calling it 'american' instead of 'english', just to annoy the brits if nothing else. By the way its pronounced a-lum-in-um...). My sister sent me this sign from Manhattan - not only do they have the lowest prices, they are the lowest, the physical embodiment of the very concept of 'lowest-price-ness...

lowestprices
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OOPS!

A ladies' fashion outlet in North Point. An entire store dedicated to accidental fashions, like putting on an 80's hot pink blazer, hip waders and a sombrero simultaneously. Oops! Look what I just threw together! Perhaps they have an entire rack of mustard or tomato sauce stained clothing, or with prefab stains printed right into the fabric. Oops! Got mustard on my blouse... gotcha! Have to admit you remember their name if nothing else...

oops
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Time to Eat Go! Go! Go!!

A poster in Times Square exhorting us to go! go! go! get some GI rations upstairs pronto. Just fall in with the cutlery-wielding Marines as they charge hellbent over pumpkin-laced minefields (or provide suppression fire from behind giant mutant cabbages). And all with air cover provided by fearsome pickled corn cobs(?). I honestly don't know which WWII movie this is trying to reference, but it apparently won all kinds of awards at Cannes - just look at all those wreathes!

timetoeatgogo
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Alexander III The Great Shopped Here

A men's clothing store in TST. Apparently during his excursions to India Alexander went a bit further afield, no doubt lured by a Pakistani street hawker who approached him (in a direct but courteous manner) with tales of quality suits at outrageous prices. Later he found this humble shop, filled with stylish polo shirts and smart casual slacks. He ordered 14,000 button downs for himself and his troops, all at a truly reasonable discount...

alexander3
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Night Bomber G Cup

A sign in Causeway Bay for a breast enlargement supplement, the famed 'Night Bomber G'. Yes now all you small breasted women can utilize the power of modern science to 'reposition your arm and back fat into your breast tissue' and activate your 'lact gene receptors', thus increasing your bra size from B to G overnight.

nightbomberg

No really - says so right there on the internet, and they have the scientific terms to prove it. From some other online ad copy: "Saggy Breasts?? If you are one of the millions of women who suffer from the embarassment of small breasts, then Night Bomber can change your life. Impact occurs when you are sleeping; From a well-known study, It is making the extra fat from the back and arms to move to the bust... when the bust rise hormone is discharged and it awakens." Note the handy arrows below which illustrate how and where the fat is moving. Seems to have worked wonders in this case...

nightbomber2

More hard medical backup follows:" ...not can be satisfied with just that, you observe to also the “lact gene receptor”... 3 completion long hormones of L-[orunichin], L-[ariginin] and the gabardine (gabardine?) stimulating from inside the bust, it assures volume rise. While sleeping, making the lact gene receptor expand in the mammary gland, it is the mechanism which becomes enormous..."

Well there you have it. A watertight scientific proof of how it works. My personal favorite ingredient is 'gabardine'. Apparently in addition to providing dapper suit fabric, it stimulates bust interiors as well. Who knew? Well Night Bomber G scientists, thats who...
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'Bright & Breezy Mathematics' vs. '∏MP'

A math tutoring service in Wanchai. Bright and breezy may not two words you usually associate with mathematics, but give them credit from trying to be positive at least.

breezy

Also due credit for not trying to make math sexy, which is never going to work, though many have tried. As proof I offer but a few of the 'sexy math' gifts I came across online. You've got your seventies 'Pi-MP' shirt, you're 'mathematicians do it rigorously', and finally 'for a good prime call (all prime numbers of course - clever)'. Now that's quality. Who says mathematicians don't have a sense of humor? All non-mathematicians do...

pi-mp rigorously

primecall
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Takeachance with NAFNAF League

An intriguing chinglish phrase adorning the back of a shopper in Wanchai. Naf naf league is a French(?) designer label, though the only products I could find online were on ebay and charity gift sites. Oh well. Definitely a catchy name, though, and the phrase 'takeachance with naf naf league' just has a nice cadence to it. Or maybe its a nod to the infamous ABBA song, and its diabolical take a chance, take a chance, take a chance chance chance background chant - which of course will now be stuck in my head all day...

nafnaf
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Mane 'n Tail Shampoo. Now You Can Have Your Horses' Lustrous Shine

A popular shampoo used by starlets and wannabes throughout HK. I was going to file this under 'Super English Force' as yet another poor choice of product name, but this is really is mane and tail shampoo. For horses.

manetail

From the company website:

manetail2

One of the odder splash pages you'll come across. Honestly how many companies give personal and animal care options? Also I love the little horse name in the lower right hand corner: Anton 343; interesting name for a horse. Does he know Andre 3000? Sadly the model didn't get her name up too. Anyway more from the website FAQ: Mane ‘n Tail products were originally developed for horses. Horse owners reported seeing significant improvement in the health and appearance of their horses’ manes and tails. Similar results were seen when horse owners and groomers used the products on themselves (wouldn't you?). This was the beginning of the Mane ‘n Tail legend. They also have a nail care solution called Hoofmaker, So not only can you get lustrous shine with Mane n' Tail, but you can also clean up those split nails after a hard day of riding and/or wagon pulling...
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Tri-Chromatic Cohering Extravaganza Paraphrasis Together Similarly. OK?

A sign for a wedding/image consultant in Causeway Bay. Yet another case of nifty words haphazardly strung together for maximum effect. Still its true that a tri-chromatic cohering extravaganza combined with a paraphrasis can really kick your wedding up a notch...

3concepts
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GWEATSPORT

A window poster for a mainland fitness clothing store. I'm assuming they were trying for 'greatsport', but who knows, maybe they decided to incorporate 'sweat' into the name, so gweat is a combination of the too(?) Note that this was taken from an escalator, so in reality her head isn't quite so disturbingly skewed...

gweatsport
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NOT... Mountain Range? Sphinx Label?

A Chinese knockoff I stumbled across in North Point. Yet another case of someone with just enough knowledge of English to be dangerous. Sure 'mountain range' is potentailly apropos for a camo backpack, and 'sphinx label' certainly has a touch of ancient mystery (if not modern coherence), but calling your product 'NOT...' is bit confusing. Not... what? Quality? Good for backpacking? Bulletproof? Still they are technically correct: this pack is NOT a mountain range...

NOT
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SPLUX

A fashion/luxury/lifestyle magazine here in HK. There are a ton of these publications here in HK, though this one has the most unique name i've come across. I assume they were going for a nifty play on 'lux', but splux sounds like sexual slang for the byproduct from an unmentionable sex act. Seem this issue highlights that 'legend of glory' himself, one Bruce Rockowitz(?). Never heard of him, but then I'm not into splux...

splux
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Heckyva Farest Geewhiz Celestial Certained Facts? Whatever Betide...

I don't often get a chance to take shots of chinglish/english mutilation t-shirts here, as usually they are being, well, worn at the time. And rarely does the word generation approach the sublime level exhibited here. Seems they hit upon a positive theme at least, with heckuva (mispelled) gee whiz and celestial all being upbeat, though i love the musing shakespearean ending. Whatever betide my friends, whatever betide...

heckyvageewhiz
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Coconut Tree God Lantern Hot Pepper Sauce Anyone?

A condiment pack from our friends at Dragon Air, a local HK/mainland carrier. Their food is pretty bad, even by airline food standards - actually even by chinese airline standards. Still they do get offsetting credit for choice of condiments - hard to top coconut tree god lantern hot pepper sauce (which my wife assures me is the correct translation from the mandarin above). In the interest of science i tried it - decent enough as hot sauces go, but i wonder if the coconut tree god would be proud of his worshippers...

lanternsauce
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Fat Bomb

A diet/slimming product here in HK, one of many. I'm assuming they mean 'bomb' as in destroy the fat, but the idea of a bomb of fat is unsettling. Really unsettling. Still it apparently qualifies for the 'No. 1' anthropomorphic thumb, making it the top-selling fat bomb on the market...

fatbomb
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Spider Man Climbing - The Man You Can Trust...

A climbing outfit in Yangshuo. Seems Spiderman has a nice side business going for when he needs a break from the big city. For those who know climbing, there are some impressive climbs here, with a number of established 5-12+ routes readily accessible. Personally I would think twice about using this guy though. Sure he's a trusted crimefighter, selfless protector of innocent bystanders, and obviously he's knows his stuff, but he can climb any surface unassisted for chrissake. Imagine going out to the nearest karst and having Spidey scoot up a sheer wall with ease, then drop four stories, land in a fighting crouch, dust off his hands, then turn to you smiling and say 'OK, now you try it'...

spiderman
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Cheapy

A music/movie outlet in TST; the name pretty much says it all. There are tons of DVD places like this here, all suspiciously similar, though this one really is quite cheap (maybe not such a bad name after all). They have the all usual cantopop available - note the 'Love Mi' poster (more on her later), as well as the latest hong kong martial arts blockbuster 'bodyguards and assassins' (make up your minds gentlemen, you can't be both). Ironically that DVD is outrageously overpriced....

cheapy
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Lucky Purple Shamrock

The airport bar at the new airport in Guilin China. Seems they're hoping to cater to a... burgeoning Irish population? Unfortunately they have a few of the specifics wrong; generally shamrocks are not purple, and generally Irishmen don't eat rice noodles. They do have Guinness however, which easily counterbalances these minor points. Actually having Guinness counterbalances the just about everything...

luckyshamrock
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'Variety King Kong' Transforminger

A toy from Guilin. Usually the mainland toy knock-offs try to get close to the copied product (enough for allusion if nothing else), but I suppose these guys aren't taking any chances with infringement. So rather than go for Transformingers or Optimum Primus Trucker, they've decided to go with the baffling moniker 'Variety King Kong'. If nothing else they're sure to throw the lawyers off the scent with this one...

varietykingkong
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Adivon Originals

A new store in Yangshuo, home of those iconic jungle-covered, mist shrouded outcroppings you always see in Chinese paintings (and yes they really do look that way). Maybe it just me, but this up-and-coming Chinese brand bears more than a passing resemblance to adidas. Hmmm... its almost like they took a chunk of the logo and turned it 90 degrees, and used an identical font. Or perhaps a young entrepeneur named Adi Vonsler (or Vonsler Adi to use the asian convention) decided to follow his passion, just like a young german named Adi Dassler. Coincedence? Harmonic convergence? Or blatant copyright violation? You decide...

adivon
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Natural Functional Body Fluid

From a diet supplement package here in HK. The good people at 'slim partner' have hit upon an exciting slimming aid - 'natural functional body fluid'. Unfortunately the closely related term 'bodily fluids' carries rather negative connotations in the US, usually something from a crime scene or unseemly sex act. It is 'natural' and 'functional' though, so thats good(?). Perhaps its best that the ingredients are listed in Chinese...

bodyfluid
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Raisin Brahms?

An American web ad promoting the arts. I'm all for increasing exposure and arts education in the US (which in general is woefully underfunded etc) but 'raisin brahms'? Not going to resonate with the kinder I'm afraid. This smacks of 'seemed like a good idea at the time' brainstorming. Maybe the boss came up with this 'clever' pun, and no one could countermand them; then again 'feed your kids the Arts!" isn't exactly lighting up the sky either...

raisinbrahms
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iFairy Vs. iBird

While browsing the local Toys 'R Us, I happened upon the interestingly named iFairy ('graceful and efficient', with 'super wide infrared control' no less - certainly sounds impressive). Seems they're jumping on the "i - clever product name" bandwagon a bit late. Unfortunately doesn't really look like a fairy, and definitely not a cyber-enchanced i-pixie. One would expect futuristic metallic wings, or at least a USB connector...

ifairy

Also upon closer inspection, I noticed it looks suspiciously like the iBird a few boxes down. Hmmm. Now a cynic would say that the iFairy is just the iBird with 'fairy' coloring and pink packaging. A cynic mind you...

ibird
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Mind Attack Spider Game

A game in the local Toys 'R Us - Mind Attack Spider Game. Not sure how you play exactly, but apparently if you hit the spider robot with your infrared laser, it 'screams and falls'. Not for the faint of heart. One can only imagine the chronic nightmares visited upon some unfortunate, overly imaginative seven year old: trapped in the middle of a sprawling spider's web; assaulted by endless waves of demonic cyborg arachnids (who scream in unearthly rage when you do manage to hit one of them); but they're just too many of them, and the nicad batteries in your tiny infrared laster pistol are running low... Perhaps 'Mind F*ck' would be better.

mindattack
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Well, Good for Them...

A nice little gem I caught on the ESPN(?) sports page; a breaking banner headline concerning American baseball. Seems the St. Louis Cardinals have agreed to a seven-year, $120 million (USD) deal with... the St. Louis Cardinals. This according to consummate insider John Heyman (just the kind of info only a seasoned, well-connected reporter like him could unearth). A truly stunning development. Apparently a Mr. Holliday will also get a 'full no-trade clause' thrown in. I assume the Cardinals have also agreed in principle not to trade... the Cardinals?

345
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Hootchy Kootchy (Keep Your Socks On)

A pair of socks for sale at a stall in North Point. I hope this one is intentional, as its pretty cheeky (as sock names go anyway). Of course thats assuming you know what 'hootchie cootchie' means; in the US at least its dated slang for having sex, originally the name of a ribald faux belly dance craze in the late 1800s. Anyway it seems the good people at Wai Shun Socks Knitting Factory (Ltd) want you to have said sex with your socks on, which would obviously be great for business. According to their sales blurb online, these socks are 'ladies computerised patterned... unique designed socks with smooth and soft feeling... easy to match with various dress code'. I guess if your dress code consists of just socks, then yes they do match rather well...

hootchy
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You'll Never, EVER Finish... But Do Make It a Ritual

A somber billboard for PageOne (arguably the best english-language bookstore in HK). Read every day - Even if you read books every day, you'll still never finish reading all the books in the world - but do make it a ritual. What's the point here exactly? Of course you'd never finish all the books in the world; this sounds more like don't bother, or what the hell, stave off the inevitable. I could understand a do not go gently into that good night inspirational tone, or even so read what you love vibe, but this makes it all sound rather overwhelming and pointless, like do brush your teeth, even though they'll all decay and rot out of your head regardless...

read

It reminds me of those death countdown clocks that used to pop up in airline catalogues, usually in 'the sharper image' or similar executive toy section. They would digitally display your statistical time of death as a 'reminder' to get things done. Or to not bother...
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StarzBites?

PIzza Hut's latest mutant pizza idea - seems cheese injected into a hollow tube crust wasn't pushing the envelope far enough. Now we have StarzBites! I haven't seen one of these abominations in person, but apparently its a crust with 18 individual 'bites' attached like spokes, each stuffed with a 2-tone cheese stick (note the z-shaped flourish on top - nice touch - very starzy). The actual pizza is topped with scallops, peaches, pineapple, 'embedded' sausage slices, 'intertwining' mozzarella and cheddar cheeses, and 'innovative' miracle island sauce (thousand island dressing being a common alternative to tomato sauce here in HK and in Japan). Hell who wouldn't want to partake of such a multi-faceted, multi-dimensional treat, if only to be a part of history? I'm feeling more starzy just by looking at it. As for the name, what else are you going to call it? Spokeybites? Sporez?

starzbites
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The Largest Lifestyle Hypermall in Malaysian Borneo

From the Kota Kinabalu tourist map. Borneo is known for its orangutans and headhunters, but its the world famous 'lifestyle hypermalls' that really pack in the tourists. And this is the largest of them all, dwarfing the other 58 in the province. These hypermalls exist in at least 8 extra dimensions, allowing innocuous looking complexes like this to hold over 38,000 stores...

hypermall
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Satan Claus

Thanks to my friend Mark for sending this one over. Seems Satan was busy during xmas as well, assuming a passable 'saint nick' disguise and hiring himself out for the holiday kiddy circuit (no doubt trying to snag a few children's souls with his 'gift' of eternal toys - in hell!) Looks like he's shaking a bit - perhaps he's struggling to keep his devil body from bursting through. More likely he's been hitting the spiked eggnog a little too hard (he is making that universal 'drinking' motion), getting some 'liquid courage' under his belt before the 'sitting on santa's lap' portion of the party starts. Seems even he gets nervous about dealing with droves of demanding, bratty kids...

satanclaus

satanclaus2
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This is The Place

If you've ever wondered where the place is - the original location that spawned the now time-worn expression - well now you have your answer. Apparently its been in a strip mall in Malaysia all this time. Who knew? Its also an 'overtime cafe & lounge', so if you've just pulled an extra shift at work, just swing by Borneo for a quick bite or pick me up...

theplace
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Head Shop Head Shot - Take Out The Special Forces Kitty

A window poster from the Head Shop 2, a salon I've posted on before. Seems now they're offering would-be snipers a chance to take out a pesky special forces kitty with a head shot. He's apparently infiltrated their 'shine' product line, and is taking cover behind the 'silk fusion' conditioner. I like the little helmet, but the cat-sized M1 automatic rifle really kicks this up a notch. He may be good, but as you can see by the tracking crosshairs, his counterinsurgency days are numbered...

headshot
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Revolving Pavilion - Just Like the Real Westminster Palace...

This is a 3D puzzle(?) sold in Wanchai. A bit hard to read, but its officially 'revolving pavilion, palace of westminster. I was unaware that Westminster Palace had a revolving pavilion; must be for the Queen's private use. I googled it later, and its actually from Poland; and here I thought this was another case of a Chinese marketing guy ginning up more nonsensical (but impressive sounding) English combinations. My apologies to the many Chinese marketing guys who peruse this site. Love the crowned 'R' and full moon, though...

revolving1
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24 Hour Hotline - For a Funeral Parlour?

My wife spotted this sign outside the Kota Kinabalu Airport in Borneo. Why a funeral parlor would need a 24 hour hotline is beyond me; perhaps its better not to ask...

24hourhotline

24hour2
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Protect Mr. Earth!

An appropriate first posting for 2010; from a bag in a fashion outlet in Wanchai. With global warming worsening (and conservative 'deniers' helping it along) the world needs protection more than ever, and its upgraded its private security force with some ex-Navy Seals armed to the teeth (adding some much needed firepower to its usual security detail - doves, flowers and dragonflies). I love the bizarre inclusion of art nouveau scrollwork; really brings the image together. Honestly the first time I've seen 'the Earth' actually refer to itself as a man, but maybe with the new year it's decided to go with a phrase that will resonate more with its old boy network adversaries - "That's MISTER Earth to you, a**hole!"

mr.earth1
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